Why It’s Important to Start an Outdoor Movie Before Dark

Posted by Paul Murray on Wednesday Aug 7, 2013 Under Tips

SOC-Outdoor-Movie-Before-dark Enjoying a free outdoor movie is a great end to a full day of summer activities. Since we’ve been at this for a long time, we show our movies around dusk, which is up to 60 minutes earlier than other companies.

Why?

There’s just enough ambient light to get settled with snacks and not trip over anyone. The surrounding environment is still visible enough to be enjoyed.

Plus, the movie is done earlier so you and your family can get to bed in time to sleep off an awesome day at the movies. After all, summer days are long! On the East Coast, you may not see sunset until nearly 9 p.m.!

Do you really want to wait that long to start an outdoor movie?

Yeah, we didn’t think so.

We try to think of every little detail to create a fabulous outdoor movie experience. Have you ever thought of the following reasons why an early start time is best?

A Better Bang For Your Buck

If you’re planning the event, an early start time means more time for sponsor ads to be shown! We get set up right away so that advertisers can have a good 20 minutes of screen time, ensuring they are getting the most value out of working with you.

Volunteers who are helping with concessions or other activities aren’t up too late and can get some much deserved rest! This may also save you money on venue and labor costs. You won’t have to pay any one overtime for having a late night event.

Did you realize that outdoor movie providers who have a late start time may be using inexpensive equipment?

Think about it! If their equipment can’t achieve a crisp, colorful image before it’s fully dark, you may be using an unprofessional provider. Remember to wow moviegoers with the best audiovisual equipment available.

These same results can be achieved when you are showing a movie indoors as well.

An Experience That’s Bigger than the Movie

If you’re attending the event, it can be tough to not get bored (in the dark, no less) when you’re waiting an hour or two before the movie starts.

We’ve all been to events like that. The kids are running around, because all of the toys and games you’ve brought no longer capture their attention.

It seems to be getting hotter and hotter as time passes so, so slowly. Nobody wants a summer outing to end on a sour note like that. We want attendees to be entertained as much as you do!

Ever have the little ones (or you) fall asleep during the movie and miss it? Even if it’s a movie we’ve seen before, the experience is lost when you doze off.

We know the cutest summer photos are of the little ones tuckered out after a great event. But we want that to happen after the movie is over!

Check it out: You’ll find even more tips on why outdoor movie start times are important on our blog.

 

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Southern Outdoor Cinema
“Bigger Screens. Brighter Images. Crisper Sound.”

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What You Need To Know About Movie Copyrights

Posted by Paul Murray on Monday Jul 15, 2013 Under Tips

Movie Copyright Outdoor movie events are all about fun; getting together with family and friends in the community and enjoying a new film or an old favorite. If you are the one planning the event, though, you have the responsibility of making sure your event complies with movie copyright law. If you have never put on a movie event before, you might not understand exactly what these rules mean and whether or not your event must be licensed as a public performance. This quick guide will give you a basic understanding of movie copyrights and assist you in determining if one is needed for your event.

When you purchase or rent a movie, it affords you the right to view the movie in your own home with close friends or family. What you do not have the right to do is host a public screening of the movie. Copyright laws are in place to protect those involved in the production of films (movie producers, script writers and others) since these professionals receive royalty fees when their work is sold, performed and used.

Who needs a public performance license? You might be surprised at the many types of individuals and entities required to obtain a public performance license before hosting a movie screening. Government run agencies like parks and recreation departments, nonprofits, churches, schools and universities, individuals and businesses are all required to obtain a public performance license prior to hosting a public outdoor movie or other movie event.

What types of events need public performance licenses? You might assume that only events that charge admission must secure a public performance license; but any event, whether admission is charged or not, must comply with copyright laws. There is an exception for movies used in a classroom setting, but the requirements for this exception are very specific and must be strictly adhered to. The movie screening must take place in a classroom setting with the teacher and only enrolled students present, and the movie must relate to the core areas that are currently being studied. The movie must also be a legitimate copy of the film.

Each time you view a DVD you see the FBI warning, but you may not pay much attention to it. This warning is about copyright laws. Many of the royalty fees paid to artists involved in producing movies come from licensing fees, and copyright law is meant to protect these artists and ensure they are fairly compensated for their work. The penalty for non-compliance includes possible jail time of up to five years, and a penalty of up to $250,000.

If you are planning an outdoor movie event, whether you are a business creating an event as part of your marketing strategy, a church hosting an event or anyone else planning a public movie screening; it is best to do your homework and determine if your event requires a public performance license. In most cases you will find that you do need one.

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Southern Outdoor Cinema, LLC
“Bigger Screens. Brighter Images. Crisper Sound”

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About Southern Outdoor Cinema

Southern Outdoor Cinema takes the stress and guess work out of hosting a movie theater-quality event outdoors and under the stars. Southern Outdoor Cinema doesn’t just rent movie screen equipment, but instead we share nearly a decade of movie event production experience with our clients to help them produce outdoor movie nights that are extraordinary. For a free consultation contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com

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5 Reasons to Host A Movie Event at Camp

Posted by Paul Murray on Wednesday May 15, 2013 Under Tips

outdoor movie camping Swimming, bunking with new friends, enjoying the great outdoors. These are the kinds of things we associate with camp. We’d like to introduce a new tradition: big, beautifully projected, outdoor movies.

It may seem like an unusual combination at first glance. Isn’t camping about getting away from it all, including technology?

But we enjoy being a little bold in that arena. Melding awesome activities with great movies is what we do. We’re good at it, we really love it and, of course, our clients love it too.

Here are the top five reasons why it’s a seriously fun idea to have an outdoor movie event at camp:

1) A “camp-in”, as we like to call it, gives kids a taste of the creature comforts they miss from home. We understand putting a hiatus on cell phones, computer games and other devices that keeps us glued to screens and away from each other and the outdoors. But showing a movie is a great way to incorporate both.

Are your campers sleeping in tents? Here’s a chance to show a big-screen movie as the last activity before vittles or bedtime.

Will you be having camp during the ultra-hot summer months where the kids are dying to be inside? Have an indoor movie event inside a large facility to beat the summer heat! The kids will have a movie theater experience at camp, which would be a blast for them and camp planners.

We’ve even had clients have a camp-in on the beach! For cool nights, our clients have improvised to stay toasty by building small campfires in drums.

2) Having a big movie event at camp can serve as a reward for a long day of activities. Depending on the type of camp you are operating, it seems pretty likely your kids will be totally tuckered out. A movie on our theater-quality projection screens is just the thing to surprise your campers and give them an opportunity to relax.

3) What would make for a great close-of-camp experience than to show a great flick? Perhaps this could be the last activity the campers can enjoy before going home. Or maybe this is an event where you can invite the kids’ parents and other family members along.

Memorizing a farewell camp song or putting on an impromptu play for the grown-ups is fun, but treating them to a free movie is simply the ultimate thank-you.

4) If your movie ends up being a big event for more than just your campers, you can incorporate sponsors or have concessions open to raise money for the camp or alleviate the costs of screening. S’mores supplies for the campfire, hot dogs, popcorn, candy, cold beverages, you name it. These yummies can also be a reward to your campers!

5) Camp-ins are the ultimate opportunities to pull out classic camping flicks! Our favorite camp movies include: “The Parent Trap” (either version is awesome), “Camp Nowhere,” “Space Camp” and “Heavyweights.”

Having an outdoor (or indoor!) movie event at camp is ideal for local organizations, day camps, summer camps and neighborhood associations.

Did we forget any awesome camp movies? What would have been your favorite movie to watch when you went to camp? Talk to us on our Facebook page!

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Southern Outdoor Cinema
www.SouthernOutdoorCinema.com

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Ways To Prevent Your Outdoor Movie Event From Failing

Posted by Paul Murray on Tuesday Jun 26, 2012 Under Tips


Today I’d like to talk to you about ways to prevent your movie event from failing. A common misconception with providing an outdoor movie is, as long as I do it, as long as I have an event, people will come out.

Well there are some common mistakes that people make when they make that assumption. Number one, the public doesn’t know about the event. Your audience doesn’t even know the event exists. They haven’t seen it in print, they haven’t heard about it on Facebook, they haven’t heard anything from their friends, through some word of mouth.

They need to find out in some way that your event actually, is going on so they can come out to it. So what can you do? Consider watching one of our previous videos on how to promote your event. With close to over a decade of experience in performing outdoor movies, we know what sort of things work and what sort of things don’t.

Number two, you are charging for your event. One of the biggest mistakes to make, especially for fund raiding is to charge people to come to the event. There are a few examples where it will actually work such if you charge for people to come in a car, like five dollars for a car load, but very rarely is that going to actually work.

What you want to do is you want to make up your money somewhere else. Can you find sponsors for your events? We can go ahead and put up, essentially promotional slides, before the start of the movie, promoting the sponsors of the movie. That gives the sponsors a lot of exposure to your audience, and at the same time often provides a monetary stream of money coming in for your event.

Also consider selling concessions, and that’s a good way of making up money. But one of the biggest mistakes to make is to actually charge people to come out to an outdoor movie event. Number three, you picked a bad movie. Now, a lot of people will pick their personal favorites. Oh wow, I remember Grease growing up and you know do-wop I mean, boy just everybody else would love it too the nostalgia and the drive-in.

Well, in reality, most people only want to come out to see a recently released movie. One that has just been in the movie theaters and released on DVD. Nostalgia is great, it just does not bring out big numbers. So yeah, you might have a wonderful event but you might not have anybody there either.

Number four, the location of your events. Is your event being held in a place that people actually want to attend? Are they going to feel secure in the area they’re in? Is it a very a picturesque place or is it with a garbage dump behind it. It’s very important on top of all the other things Consider actually having your movie in a place where people want to come.

Number five, you didn’t provide anything for them to do while they were waiting for the movie to start. Unlike movie theaters, where people usually show up ten to twenty minutes at most and get their popcorn and take their seat. Usually people to an outdoor movie will filter in slowly. You will want something at the event to keep their attention, and have something for them to do for about an hour, to an hour and a half before the start of the movie.

If this is a kids related movie, you could have a bounce house or spin art, or many other kinds of kid activities, that they can actually do. If you have adults and definitely you’d want to have some sort of music playing in the background, not too loud, you don’t want to disturb their conversation with friends, but certainly you want to create a nice festive atmosphere before the movie actually starts.

I hope you have been enjoying these weekly video tips that Southern Outdoor Cinema has been producing. If you have not been receiving your weekly email notices of the video tips. Please, just go ahead and drop a line via email or give us a call and let us know that you are not receiving the emails.

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Copyright 2002-2012
Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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Students Gain Experience Through Movie Night Planning

Posted by Paul Murray on Friday May 25, 2012 Under Event Productions

Great teachers are always looking for new, engaging ways to help students learn. Giving students real life responsibilities that allow them to apply what they are learning in the classroom and learn even more about the subject is an excellent strategy to be used in addition to traditional teaching methods. Movie nights held at schools are becoming increasingly popular because of the way they create a sense of community in the school and provide students with a safe opportunity to have fun with friends. Why not give a group of students the responsibility of planning a movie night? Here is how students can gain experience and benefit academically with movie night planning.

Students will gain valuable marketing and communication skills while selling sponsorship for the event. There are many ways to pay for a movie event, including selling tickets and finding sponsors from the community. Students in charge of finding sponsors will need to approach local businesses to solicit sponsorship. Once the sponsors are found, students with graphic art skills can create simple presentations to thank the sponsors and provide advertisement.

In addition to attracting sponsors, students will need to attract an audience through marketing. Students should be encouraged to be creative and use many marketing tactics to bring a crowd to the event. Students can hang posters around the school, hand out fliers, and request time during school announcements to speak about the event. If there is a school newspaper, the event could be advertised there.

Paying for the event and attracting a crowd are both essential pieces of the movie night planning puzzle, but the event will not be possible without considering the demographics and choosing an appropriate movie. Encourage students to think carefully about exactly which students they are going to focus on getting to this event. Do the students want to get incoming freshmen there? Is the event for upperclassmen nearing the end of their high school years? Teach students an important lesson about demographics and marketing by making sure they have clear goals and a plan in mind. Students can use surveys of the target audience as well as current movie popularity statistics to choose the best movie for the event.

There is also the important matter of basic logistics. Where will the students get the equipment for the event? The success of the movie night hinges upon finding and hiring a reliable and high quality equipment provider, and this requires time and research.

Food is also important at a movie event. Students can choose to charge admission to the event that includes food, set up a concession stand, or use a combination of both tactics and include food with admission and sell extras like drinks, movie candy and popcorn at a concession stand. The students will be responsible for choosing the best foods for the event, renting any necessary equipment such as a popcorn machine, running the concession stand on movie night, and cleaning up after the event.

Many movie events feature other types of entertainment in addition to the movie. Students should be encouraged or required to plan extras such as door prizes or other giveaways.

Hosting a movie night event at your school provides a wonderful and memorable experience for students. Why not take advantage of this opportunity, though, and make it a valuable learning experience? Students who attend a movie night event probably do not realize how much goes into planning this type of event and making it a success. High school students will be highly invested in the success of their event since their friends will probably be attending. Give students a unique chance to learn and apply valuable marketing, economics and communication skills by assigning the task of movie night planning to a group of your students.

All Rights Reserved
Copyright 200-2012
Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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