Reward Students With A Movie Night After Test Week

Posted by Paul Murray on Thursday Mar 28, 2013 Under Tips

The Criterion-Referenced Competency Test (CRCT) is approaching. How do you reward your students at school after everything all of the paperwork is put away, and your students need to be congratulated for a job well done? Sure, you can give out certificates, free pizza or host classroom parties.

But we all know hard-working kids (and their teachers and parents) want and deserve a smidge more creativity.

How about hosting a free, family-friendly movie for all of the students and their family and friends?

Outdoor Movie Event at School

Okay, don’t freak out. We are obviously not suggesting buying movie theater tickets to hand out to each student. A cost-effective (and let’s face it, fun) method to reward students after the CRCT is hosting a special outdoor movie event.

We may be a little biased, because we have an amazing time putting together these special events. Just picture it: the smells of fresh air and popcorn intermingling. Laughter and joyful banter among the attendees. The hushed anticipation right before the movie begins.

It’s a perfect night.

Not only will the students appreciate a nice movie under the stars after testing, parents and the school’s community will have a blast, too. Cool, right? It’s an entirely different way to celebrate the completion of CRCT testing.

At a recent elementary school indoor movie event, our client took advantage of a scavenger hunt game to increase concession stand sales. An example announcement: “Who wants some free popcorn? The first person to bring an item with the school’s name wins a box of popcorn.” The game generated interest in concessions without sounding super sales-y.

SOC - Movie night at school - Atlanta Our client loved it! “The popcorn machine was a hit,” they later told us. “It was busy for two hours and always a line! It’s easy to operate as well. (You) did a great job playing music before the movie started and had a neat game for kids to win free candy.”

Here are more tips to host a successful event:

1) Find family-friendly sponsors who would love experiential marketing of this type. Our events can begin when there is still ambient light, so sponsorship information is clearly visible on our movie screens. It also means ample time for folks to settle in and enjoy themselves before the screening begins.

2) Make this a rewarding experience for everyone. Find an area with enough space for folks to bring bean bags, blankets or chairs.

3) Some advanced planning is certainly required. And, of course, you have to get the word out! Present flyers at school or for students to take home. Use your school announcement system in advance of testing so students know they have something special to look forward to after testing is completed.

But don’t start sweating in search of an event planner or committee just yet. That’s where we come in.

Southern Outdoor Cinema provides all audio/visual services, including a bright projector that rivals a theater experience with its crisp, cinema sounds and colorful images.

Movie license? We have that taken care of. Marketing materials? We are so on it. The mission of SOC is to make an outdoor movie event as stress-free and, of course, fun as possible.

But why spend all of this time patting ourselves on the back? Here’s what our “scavenger hunt” school had to say about their movie night.

“The accessibility of your company on the phone was great. I called several times before the event to ask questions. Then, once your company arrived, they took care of everything. The quality of the screen and the sound system was great! The microphone was an added bonus so we could make announcements.”

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Southern Outdoor Cinema

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3 Tips for Promoting Your Outdoor Movie Event

Posted by Paul Murray on Monday Apr 2, 2012 Under Tips

Tips for promoting your outdoor movie event.

Once you’ve picked out your outdoor movie provider, venue or location, time, and movie title, you need to get the word out about your movie event. Some event organizers simply think a “build it and they will come” approach will bring crowds out for the evening. As with any successful events, there is more work than that to attract an audience.There are many things you can do get your event into the spotlight and attract people. Here are three key events tips to help make your outdoor movie event a success and are easy to implement.

Promote the outdoor movie event with the movie’s main character The first thing you want to do is attract an audience to your event. One way you can do this is to theme your advertising around a main character in the movie you will be showing. Including minions in your advertising materials would be a great marketing tool for the movie Despicable Me. For an event showing the movie Alvin and the Chipmunks, marketing centered around Alvin would draw in your crowds. Include the main character in your marketing materials such as flyers, posts or decorate your facility with them. Regardless of what movie you are showing, you need to make sure you are using copyright approved images which can be obtained from the movie licensing companies.
Promote your event on social media such as Twitter, Facebook, and your organization’s website. You can also utilize the venue or location’s website to advertise your movie event. On facebook “post” about your upcoming event. Including pictures of the movie, youtube clips or movie trivia. If you are with a school, you can include the event on the school’s website. Use any media relevant to your event to spread the word.

Announce your event with flyers or posters. If you are with an organization, have your members distribute flyers. Schools can send posters home in children’s book bags or post them around the school. Southern Outdoor Cinema wants its clients to have a successful event and provides colorful event flyers and posters to its customers.The main idea when hosting an event is to get the word out in some fashion.

In all marketing materials be sure to include the following important information:

  • Date
  • Location
  • Movie title
  • Start time

Posting the start time of your movie event is also very important; it will prevent people from assuming the wrong start time and showing up late. It is generally good to have people start arriving half an hour to an hour before the movie starts.

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Southern Outdoor Cinema
“Bigger Screens. Brighter Images. Crisper Sound.”


Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at or visit their online photo gallery at for event ideas.

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