5 Simple Steps to Get the Word Out About Your Outdoor Movie Event

Posted by Paul Murray on Monday Sep 2, 2013 Under Tips

Advertising Outdoor Movie Night

You have taken the time to plan all of the details for your outdoor movie event. You have picked the perfect venue, a great movie and a reliable event production company. You have thought of everything, right? What about advertising? You can plan the perfect outdoor movie event, but if only a few guests show up, all of your planning will not have been worth the effort. Marketing your outdoor movie event is a crucial planning step. Here are 5 simple steps to get the word out about your outdoor movie event.

Create Flyers

Flyers are a great way to advertise an outdoor movie event. Flyers can be hung up at the movie location and around the community and they can be distributed to potential movie-goers. If your event is at a school, for example, hang flyers in prominent areas like the office and send them home in students’ backpacks. In addition to making a nice looking flyer, be sure to include all of the essential information like movie title and the time and location for your event.

Press Releases

Press releases are another good way to promote your event. Send press releases to local newspapers and bloggers to get the word out to as many people in the community as possible.

Social Media

Social media can be a great marketing tool. Use social networking sites like Facebook and Twitter to reach out to a lot of people at once and get them all of the movie event information. If possible, begin advertising this way a few weeks in advance and post occasional reminders as the date approaches. Social media users typically check their accounts often, so reminders on this platform are very effective.

Encourage Members to Bring a Friend

Encourage members of your organization or company to bring a friend to the event. Whether you are a company, a church, a school or even the local parks and recreation department, you can encourage employees and members to spread the word and bring guests to the event. This is a simple way to bring in a few more guests.

A Banner

Create a banner to a hang up at your event location. Anyone who visits the location during the time leading up to the event date will know about the movie event when they see the banner. Make your banner eye-catching, and, just like with a flyer, be sure to include all of the essential information to make it simple for anyone who wants to attend.

Without guests, your outdoor movie event cannot be a success. As you plan, be sure to include some solid marketing strategies. These tips won’t take too much time or effort, but will go a long way towards achieving a higher turnout.

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Southern Outdoor Cinema, LLC

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About Southern Outdoor Cinema

Southern Outdoor Cinema takes the stress and guess work out of hosting a movie theater-quality event outdoors and under the stars. Southern Outdoor Cinema doesn’t just rent movie screen equipment, but instead we share nearly a decade of movie event production experience with our clients to help them produce outdoor movie nights that are extraordinary. For a free consultation contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com

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Experiential Marketing: Sampling At Outdoor Movie Events

Posted by Paul Murray on Monday Jul 23, 2012 Under Tips

Outdoor movies are an ideal location to introduce new products and promote a brand with samples. The combination of a large crowd, the specific demographics attracted by certain movies, and a fun activity to associate with the product come together to create the perfect marketing opportunity. (Click here to tweet this.)

Why Samples?

When launching a new product, offering samples makes a great addition to a complete marketing plan. Distributing samples puts a trial-size of the product into the hands of potential consumers, as well as marketing materials, to familiarize new people with the product and your brand. Consumers love samples because they can try something new before buying it.

Outdoor Movie Events are Ideal

Outdoor movie events are an ideal venue for distributing samples. There can be anywhere from hundreds to thousands of people in attendance, which allows for a high volume of sample distribution on site.

It is typically easy to distribute samples to target consumers at an outdoor movie event. You can often predict the demographic of the crowd based on the movie that will be shown. For example, family friendly movies will attract families with young children. You can easily choose the best events to promote your product with samples by considering the movie that will be shown.

Experiential Marketing and Brand Ambassadors

Outdoor movies are a favorite activity for many people. Fostering a connection between consumers and a brand through positive experiences is a highly effective marketing tactic. By distributing samples at a fun outdoor movie event, you can capitalize on this and create a positive association between consumers and your brand. Outdoor movies are perfect because this type of marketing is most successful when consumers are casually exposed to the product during a positive experience, rather than approached with an outright advertisement for the brand or product.

An outdoor movie event is a great place to send brand ambassadors. Brand ambassadors skillfully represent a brand and make positive connections with potential customers. Your ambassadors can meet new consumers in person, hand out samples, and promote the brand and product in a casual and fun setting.

Marketers use outdoor movie events for sampling new products for a number of solid reasons, including the large crowd, predicable demographics, and the fun, casual atmosphere characteristic of these events. If you are looking for a fresh, new way to promote a new product and your brand, consider offering samples at a movie in the park event.

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Southern Outdoor Cinema
2006-2012

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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Students Gain Experience Through Movie Night Planning

Posted by Paul Murray on Friday May 25, 2012 Under Event Productions

Great teachers are always looking for new, engaging ways to help students learn. Giving students real life responsibilities that allow them to apply what they are learning in the classroom and learn even more about the subject is an excellent strategy to be used in addition to traditional teaching methods. Movie nights held at schools are becoming increasingly popular because of the way they create a sense of community in the school and provide students with a safe opportunity to have fun with friends. Why not give a group of students the responsibility of planning a movie night? Here is how students can gain experience and benefit academically with movie night planning.

Students will gain valuable marketing and communication skills while selling sponsorship for the event. There are many ways to pay for a movie event, including selling tickets and finding sponsors from the community. Students in charge of finding sponsors will need to approach local businesses to solicit sponsorship. Once the sponsors are found, students with graphic art skills can create simple presentations to thank the sponsors and provide advertisement.

In addition to attracting sponsors, students will need to attract an audience through marketing. Students should be encouraged to be creative and use many marketing tactics to bring a crowd to the event. Students can hang posters around the school, hand out fliers, and request time during school announcements to speak about the event. If there is a school newspaper, the event could be advertised there.

Paying for the event and attracting a crowd are both essential pieces of the movie night planning puzzle, but the event will not be possible without considering the demographics and choosing an appropriate movie. Encourage students to think carefully about exactly which students they are going to focus on getting to this event. Do the students want to get incoming freshmen there? Is the event for upperclassmen nearing the end of their high school years? Teach students an important lesson about demographics and marketing by making sure they have clear goals and a plan in mind. Students can use surveys of the target audience as well as current movie popularity statistics to choose the best movie for the event.

There is also the important matter of basic logistics. Where will the students get the equipment for the event? The success of the movie night hinges upon finding and hiring a reliable and high quality equipment provider, and this requires time and research.

Food is also important at a movie event. Students can choose to charge admission to the event that includes food, set up a concession stand, or use a combination of both tactics and include food with admission and sell extras like drinks, movie candy and popcorn at a concession stand. The students will be responsible for choosing the best foods for the event, renting any necessary equipment such as a popcorn machine, running the concession stand on movie night, and cleaning up after the event.

Many movie events feature other types of entertainment in addition to the movie. Students should be encouraged or required to plan extras such as door prizes or other giveaways.

Hosting a movie night event at your school provides a wonderful and memorable experience for students. Why not take advantage of this opportunity, though, and make it a valuable learning experience? Students who attend a movie night event probably do not realize how much goes into planning this type of event and making it a success. High school students will be highly invested in the success of their event since their friends will probably be attending. Give students a unique chance to learn and apply valuable marketing, economics and communication skills by assigning the task of movie night planning to a group of your students.

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Copyright 200-2012
Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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Event Marketing and Consumer Purchase Decision

Posted by Paul Murray on Saturday May 12, 2012 Under Event Productions

Marketing is always changing. Chances are, a strategy that has worked for you in the past will not always bring the same success. To stay competitive in the dynamic marketing arena, it is important to stay on top of current marketing trends and learn how to use them to best promote your brand.

A new study released by the Event Marketing Institute presents some interesting data on Experiential Marketing. The study reveals that spending by companies on Experiential Marketing and Experiential Marketing events is growing; and with good reason. The figures show that this type of marketing is highly successful; with 58% of event attendees making a purchase following the event, and 86% of those who made a purchase turning into regular customers.

What exactly is Experiential Marketing? Experiential Marketing attempts to create a connection between potential customers and the brand using meaningful experiences. Experiential Marketing aims to entice customers to make a purchase by appealing to both rational and emotional behavior. Successful Experiential Marketing is highly impactful. Consumers need to come away with a positive feeling about the brand that they will remember and talk about. The idea behind Experiential Marketing is not to be an advertisement for the brand, but rather, a fun and memorable experience that consumers will connect with the brand that will encourage them to make a purchase.

Modern technology has made this type of marketing easier than ever. In order to host a successful event, consumers must be aware of it. The Internet, and, specifically, social networking sites are playing a large role here. Companies can get the word out about an event quickly and easily by using social networking. A buzz is created about the experience before it even takes place.

This past year, several large companies creatively reached out to consumers and promoted their brands using outdoor movies. In Bogota, Colombia, commuting is usually a pretty miserable event; with drivers spending about four hours per day in traffic. Coca-Cola decided to reach out to these commuters and transform the highway into an outdoor cinema- complete with a large movie screen, popcorn to snack on, and, of course, Coca-Cola to drink.

This move by Coca-Cola truly embodies what Experiential Marketing is about. Commuters stuck in miserable traffic who were then offered a cool drink (Coca-Cola), and entertainment (short movies), will almost definitely experience a positive emotional response they will connect with the Coca-Cola brand.

Best Buy made a comparable move in 2011 on Black Friday. Approximately 120 Best Buys across the country came to the rescue for Black Friday shoppers waiting in long lines, and offered a big screen outdoor movie event featuring the new Blockbuster film Harry Potter and the Deathly Hollows Part 2.

For the 25th Anniversary of the classic Ferris Bueller’s Day Off, Groupon decided to host a screening of the film at Wrigley Field. The location was perfect since most of the movie was filmed in Chicago. Three huge screens were set up, and Groupon, a daily deal site, fittingly offered a deal on the tickets. $10 was all it took to get a bleacher seat for the event.

To promote the release of the new Fiat 500 and 500 Cabrio, the brand hosted a drive-in movie event in Times Square featuring free entertainment, food and drinks. The best part was that attendees could sign up and view the film from inside one of the Fiat’s. After the initial Times Square outdoor cinema event, it was taken on the road to other cities like Chicago and Los Angeles. Since the Fiat 500 and the 500 Cabrio are re-makes, the films chosen were also re-makes; selections included Ever After and Romeo and Juliet.

Experiential Marketing Events like these are enjoyable for those who attend and are meant to create a positive buzz about the company. When successful, the experience has an effect on not only those who attended, but all of the people the attendees tell about the event.

Hosting an outdoor movie event is one of many ways to promote your brand and create a positive buzz about your company. If you are trying to make a big impact, an outdoor movie event is certainly an Experiential Marketing approach worth considering.

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Copyright 200-2012
Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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Experiential Marketing With Outdoor Movies

Posted by Paul Murray on Monday Jan 23, 2012 Under Event Productions

Have you considered a strategic business marketing idea such as marketing your business at an outdoor movie event? During this time of economic decline it is more important than ever for small businesses to think outside the usual box and take advantage of the pre-start time of movie in the park events to promote their goods or services.

During the summer months, hosting an outdoor movie event is reminiscent to the hey day of drive-in movies. Movie events held under the stars are typically hosted at a large public venue such as a city’s athletic fields. Movies are projected onto a large inflatable movie screen while guest watch from lawn chairs or blankets.

Now organizations can host not only an outdoor cinema event, but a mini-festival right before the movie begins. People waiting for the start of the anticipated flick can enjoy a variety of activities before the opening credits begin. Vendors or promoters setup booths for children to enjoy face painting, different games and balloons. Often food vendors or food trucks participate to offer food and beverage concessions during the event.

Many companies have participated in this concept, including at the Georgia Movies in the Park™ series in Atlanta, Georgia which gives small businesses and non-profits an opportunity to advertise their business to a large family audience. Organizations such as preschools operate booths offering games, and balloons for the public attending the outdoor movie event. They use it as an opportunity to raise awareness about their business within the community. Non-profit organization often take advantage of large outdoor movie events by collect either direct donations in the form of ticket sales, a silent action, concession sales or selling small items. Choosing a theme related to the movie that appeals to families with young and older children can lead to great sales opportunities.

Most of the marketing products of non-profit organizations include their brochures sharing information about the mission of the non-profit and services they provide to the community. Offering freebies at the open air cinema events in exchange for the visitor’s contact information is a great way to build up their mailing list for future donation requests and the chance to share the goals values of their organization on an on-going basis.

A business partnering with non-competing businesses to host outdoor film events is a great way to share the cost in promoting your service or businesses. It allows the business to introduce their product or service to a large number of people.

Southern Outdoor Cinema, LLC, is the LARGEST producer of outdoor movie events in the United States for professional sports teams, movie studios, film festivals, marketing agencies, Fortune 500 Companies and cities. Using cutting edge outdoor cinema equipment paired with a proprietary movie event planning system, Southern Outdoor Cinema helps clients create highly successful and highly entertaining outdoor movie events. To learn more about Southern Outdoor Cinema, visit http://www.SouthernOutdoorCinema.com

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Southern Outdoor Cinema
“Bigger Screens. Brighter Images. Crisper Sound.”
www.SouthernOutdoorCinema.com

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