Beef Up Your Next Corporate Picnic With an Outdoor Movie

Posted by Paul Murray on Wednesday Jun 12, 2013 Under Event Productions, Tips

outdoor movie event concessions Listen up, bosses and HR folks.

We know you’d like to get rid of – er, donate – your branded drink holders, pens and notepads to your employees as gifts. But the desires of your employees are not much different than when they were students.

The delightful word folks at work want to hear is “incentive.” Well, and the word “fun.” (Of course!) Incorporating an outdoor movie with an incentive-based and fun corporate event is the key to employee satisfaction and participation.

Besides, you get to have some fun, too.

The awesome part about having an outdoor movie event is you can craft it to be as small or as ginormous as you want. Do you want it to be just your employees and families? Fine. Want the whole community in on it? Do it!

When we asked the social media universe what they think of when they hear the words “corporate picnic,” we got some great responses, including our favorite:

“Hot dog in a suit, holding lemonade away from self to avoid spillage, avoiding sitting down to avoid getting suit dirty.”

We love the idea of making the event a pool party. Here are some other event planning ideas for creating the perfect corporate event using an outdoor movie rental.

1) Fundraising: Does your company support a charity? Fabulous! You can use the proceeds from concessions to go towards your charity of choice.

Have attendees collect donations in advance of the event or during the activities. If you have been considering a charity and haven’t found the right one, check out Charity Watch or Charity Navigator for reputable organizations.

2) Volunteering: Consider calling for volunteers to help run the outdoor movie event. Think about giving the employees who participate a couple of hours off  for helping out.

You can also turn the event into a canned food drive, coat drive or any kind of physical donation event. You’ll be encouraging your employees to give back, helping your community and enjoying yourself all at once.

3) Rewards: You can make this outdoor movie event a reward for outside volunteerism, a great sales quarter or anything you choose! Remember, “incentive” is the key to engaging your employees. And what better incentive than treating your employees to a free movie on a theater-quality screen?

4) Competitions: Remember those field days back in school? Before the movie, have a sack race, bean bag toss or other games available for your employees and their families.

There are a lot of different possibilities when it comes to hosting an outdoor movie event for your company. Our turnkey system will take the stress out of event planning. Your only problem will be deciding which great activities to choose from.

And maybe you can give away the branded swag before watching the flick.

We’ve given you a few activities to get started in creating a memorable corporate picnic that includes an outdoor movie rental. What activities would you add?

What marketing tips would you give those planning this type of event? Let us know in the comments or our Facebook page!

All Rights Reserved
Southern Outdoor Cinema, LLC
“Bigger Screens. Brighter Images. Crisper Sound”

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About Southern Outdoor Cinema

Southern Outdoor Cinema takes the stress and guess work out of hosting a movie theater-quality event outdoors and under the stars. Southern Outdoor Cinema doesn’t just rent movie screen equipment, but instead we share nearly a decade of movie event production experience with our clients to help them produce outdoor movie nights that are extraordinary. For a free consultation contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com

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5 Reasons to Host A Movie Event at Camp

Posted by Paul Murray on Wednesday May 15, 2013 Under Tips

outdoor movie camping Swimming, bunking with new friends, enjoying the great outdoors. These are the kinds of things we associate with camp. We’d like to introduce a new tradition: big, beautifully projected, outdoor movies.

It may seem like an unusual combination at first glance. Isn’t camping about getting away from it all, including technology?

But we enjoy being a little bold in that arena. Melding awesome activities with great movies is what we do. We’re good at it, we really love it and, of course, our clients love it too.

Here are the top five reasons why it’s a seriously fun idea to have an outdoor movie event at camp:

1) A “camp-in”, as we like to call it, gives kids a taste of the creature comforts they miss from home. We understand putting a hiatus on cell phones, computer games and other devices that keeps us glued to screens and away from each other and the outdoors. But showing a movie is a great way to incorporate both.

Are your campers sleeping in tents? Here’s a chance to show a big-screen movie as the last activity before vittles or bedtime.

Will you be having camp during the ultra-hot summer months where the kids are dying to be inside? Have an indoor movie event inside a large facility to beat the summer heat! The kids will have a movie theater experience at camp, which would be a blast for them and camp planners.

We’ve even had clients have a camp-in on the beach! For cool nights, our clients have improvised to stay toasty by building small campfires in drums.

2) Having a big movie event at camp can serve as a reward for a long day of activities. Depending on the type of camp you are operating, it seems pretty likely your kids will be totally tuckered out. A movie on our theater-quality projection screens is just the thing to surprise your campers and give them an opportunity to relax.

3) What would make for a great close-of-camp experience than to show a great flick? Perhaps this could be the last activity the campers can enjoy before going home. Or maybe this is an event where you can invite the kids’ parents and other family members along.

Memorizing a farewell camp song or putting on an impromptu play for the grown-ups is fun, but treating them to a free movie is simply the ultimate thank-you.

4) If your movie ends up being a big event for more than just your campers, you can incorporate sponsors or have concessions open to raise money for the camp or alleviate the costs of screening. S’mores supplies for the campfire, hot dogs, popcorn, candy, cold beverages, you name it. These yummies can also be a reward to your campers!

5) Camp-ins are the ultimate opportunities to pull out classic camping flicks! Our favorite camp movies include: “The Parent Trap” (either version is awesome), “Camp Nowhere,” “Space Camp” and “Heavyweights.”

Having an outdoor (or indoor!) movie event at camp is ideal for local organizations, day camps, summer camps and neighborhood associations.

Did we forget any awesome camp movies? What would have been your favorite movie to watch when you went to camp? Talk to us on our Facebook page!

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Southern Outdoor Cinema
www.SouthernOutdoorCinema.com

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Selling Food at an Outdoor Movie Event

Posted by Paul Murray on Wednesday Jun 27, 2012 Under Tips

A concession stand makes a perfect addition to an outdoor movie event. People typically like to snack while watching a movie, so selling food can be a great way to raise money at your event. If you wish to sell food at your movie event, you have two options: set up and run the stand yourself, or hire a company.

First, let’s look at setting up a stand yourself. The main advantage of doing it yourself is that you will enjoy a greater profit. The main disadvantage is that this option will require more work and planning.

Here are some tips for choosing the right foods and drinks:

  • Purchase candy and drinks at warehouse stores
  • Buying in bulk is a great way to save money when you need to buy a large amount of candy and drinks.

  • Pick non-perishable items
  • Choose food items that will not spoil quickly, so you can store what is not sold for another event.

  • Avoid items that contain nuts
  • It is best to avoid items that contain nuts because of common food allergies.

  • Avoid chocolate
  • Avoid chocolate at summer events because it will melt.

  • Don’t choose candy with small wrappers
  • Stay away from candy with small wrappers, like Starburst, to avoid extra work at clean-up time.

  • Limit choices
  • Don’t offer too many choices at your concession stand. Two or three types of candy, basic drinks like water, cola and Sprite, and, of course, popcorn will provide enough variety.

You will also need a cash box with plenty of singles, a table with lighting to display concession items at night, and a tent. Finally, you will need to recruit volunteers to man the concession table during the event.

Now let’s talk about hiring a company to do the concession stand work. Contracting a company is a lot less work; no need to worry about organizing the concession stand or buying too many supplies.

Here are some tips to keep in mind if you choose to hire a company to sell food at your outdoor movie event:

  • Payment
  • Arrange to charge for a percentage of sales. A normal percentage is between 10-20%.

  • Permits
  • Check to be sure the company holds all of the appropriate business and food permits.

  • Price Points
  • Know the company’s price points. There should be items that start off at $1.

Selling food at your outdoor movie event is a great idea. Whether you choose to handle the concession stand yourself, or contract a company is a personal decision that depends on your organization’s time availability and budget. These tips can help you make the best choice.

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Copyright 2002-2012
Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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How To Make Money Selling Popcorn At An Outdoor Movie Event

Posted by Paul Murray on Friday Apr 13, 2012 Under Tips

Movies and popcorn go hand-in-hand. This is why popcorn is a great way to make money at your outdoor movie event. Here is what to keep in mind so you can make the most of selling popcorn at your outdoor movie concession stand.

Bags of Popcorn at an outdoor movie event

Popcorn Machine Placement
Many people already enjoy popcorn with a movie, but smart placement strategies can help you increase popcorn sales even more. First, choose the best location for your popcorn popper. Make sure the event attendees can see and smell the popcorn by placing the machine in the front of the movie viewing area, or to the side of the movie screen. Be sure not to place the popcorn machine behind the audience, since they will be more likely to buy the popcorn if they can see and smell it.

Another great way to increase visibility is to illuminate the popcorn by keeping the machine’s light on. A central location for the machine and proper illumination will make it hard to miss the delicious sight and smell of the popcorn.

Popcorn Popper Appearance
Create a clean and inviting appearance to make the popcorn more appealing. Event attendees will steer clear if the machine is dirty. Be sure to clean the popcorn popper properly after every event to keep it sanitary and increase popcorn sales.

Keep the machine moderately full so that there is an attractive display of popped popcorn. Be sure to pop the popcorn during working hours, and keep the doors open during popping so that stream does not fog up the windows. Be sure to keep the popcorn hot, however, following popping so you can serve customers fresh, hot popcorn to enjoy with the movie.

Containers
Choose the best containers for your popcorn. Try to avoid paper bag containers. It is difficult to display popcorn in paper bags, and serving it this way is also more time consuming since the bags will need to be opened before they can be filled. Popcorn boxes are generally a much better alternative. Offer a large size popcorn box so two people can share.

More Tips to keep in Mind
In addition to popcorn, consider offering a variety of drinks including bottled water and soda at your concession stand. Popcorn makes people thirsty, so offering drinks is a good idea. Attendees will be happy there are beverages available, and you will enjoy additional revenue from the drink sales. Be sure to also highlight the fact that popcorn is a much healthier alternative to candy, another popular movie snack.

Popcorn is a very important part of a movie concession stand. Give your popcorn machine an appropriate spot and place it up front in your concession stand, rather than on a back shelf. This simple change will increase your sales by 30-50%.

All Rights Reserved
Southern Outdoor Cinema
“Bigger Screens. Brighter Images. Crisper Sound.”

###

Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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