It’s National Popcorn Day

Posted by Paul Murray on Saturday Jan 19, 2013 Under Company News

It’s National Popcorn Day! Movies and popcorn go hand-in-hand. This is why popcorn is a great way to make money at your outdoor movie event. Here is what to keep in mind so you can make the most of selling popcorn at your outdoor movie concession stand.

National Popcorn Day

Popcorn Machine Placement
Many people already enjoy popcorn with a movie, but smart placement strategies can help you increase popcorn sales even more. First, choose the best location for your popcorn popper. Make sure the event attendees can see and smell the popcorn by placing the machine in the front of the movie viewing area, or to the side of the movie screen. Be sure not to place the popcorn machine behind the audience, since they will be more likely to buy the popcorn if they can see and smell it.

Another great way to increase visibility is to illuminate the popcorn by keeping the machine’s light on. A central location for the machine and proper illumination will make it hard to miss the delicious sight and smell of the popcorn.

Popcorn Popper Appearance
Create a clean and inviting appearance to make the popcorn more appealing. Event attendees will steer clear if the machine is dirty. Be sure to clean the popcorn popper properly after every event to keep it sanitary and increase popcorn sales.

Keep the machine moderately full so that there is an attractive display of popped popcorn. Be sure to pop the popcorn during working hours, and keep the doors open during popping so that stream does not fog up the windows. Be sure to keep the popcorn hot, however, following popping so you can serve customers fresh, hot popcorn to enjoy with the movie.

Choose the best containers for your popcorn. Try to avoid paper bag containers. It is difficult to display popcorn in paper bags, and serving it this way is also more time consuming since the bags will need to be opened before they can be filled. Popcorn boxes are generally a much better alternative. Offer a large size popcorn box so two people can share.

More Tips to keep in Mind
In addition to popcorn, consider offering a variety of drinks including bottled water and soda at your concession stand. Popcorn makes people thirsty, so offering drinks is a good idea. Attendees will be happy there are beverages available, and you will enjoy additional revenue from the drink sales. Be sure to also highlight the fact that popcorn is a much healthier alternative to candy, another popular movie snack.

Popcorn is a very important part of a movie concession stand. Give your popcorn machine an appropriate spot and place it up front in your concession stand, rather than on a back shelf. This simple change will increase your sales by 30-50%.

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Southern Outdoor Cinema
“Bigger Screens. Brighter Images. Crisper Sound.”

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Concession Snacks are Just as Important as the Movie

Posted by Paul Murray on Monday Jul 30, 2012 Under Tips

Concession snacks and the movie theater experience are closely linked, and share a long history. Snacks are important at outdoor movie events as well; in fact, concession snacks are just as important as the movie. Seeing the movie outdoors is fun for guests, and the food sold at a concession stand will add to the fun. If you are working on a tight budget, a concession stand might seem out of reach, due to the expense of stocking it. Fortunately, there are several strategies you can employ to stock your concession stand on a budget. (Click here to tweet this.)

A Brief History

The link between movies and concession snacks has always been there; Although, at first, movie theater operators resisted. In 1905, when the first early theaters opened their doors, concession stands were not yet located inside the theaters. They were, however, nearby, and were frequented by guests who wanted to snack during the show. Theater owners were against concession sales at first; they disliked the mess the snacks created, and wanted to keep candy and popcorn out of their theaters.

Things changed during the great depression, when theater owners realized concession snack sales could help keep them afloat during tough economic times. Since then, the movie concession industry has grown and changed, but the basics remain the same. Popcorn was, and still is, incredibly popular, and concession sales remain a great way to make money at movie theaters or other movie events.

Working With a Budget

Selling food at a concession stand is a great way to recoup the costs associated with outdoor movie production. Stands can take in about 85% profit off of concession sales. For example, popcorn that can be sold for $1 at an event costs just $0.15.

Regardless of the financial advantages of having a concession stand at your event, there are still costs associated with stocking the stand that you will need to contend with.

Here are some ways you can stock your concession stand on a tight budget:

  • Free Advertising for Food Donations
  • Offer free advertising for food donations. Offer ads within your advertisement materials, or show a slide show of your sponsor before the movie.

  • A Wanted List
  • Send out a wanted list. Ask parents within your organization to donate items to sell at you concession stand, such as bags of chips or pretzels. Don’t forget to ask for items like cups, napkins and forks.

  • Buy in Bulk
  • Visit your local big box store warehouse club and purchase items in bulk.

Selling concession snacks at your outdoor movie event is a smart choice. Guests will have more fun when there is food to snack on, and you can benefit financially from the sales. use these ideas to take advantage of concession sales on a tight budget.

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Southern Outdoor Cinema


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