Concession Snacks are Just as Important as the Movie

Posted by Paul Murray on Monday Jul 30, 2012 Under Tips

Concession snacks and the movie theater experience are closely linked, and share a long history. Snacks are important at outdoor movie events as well; in fact, concession snacks are just as important as the movie. Seeing the movie outdoors is fun for guests, and the food sold at a concession stand will add to the fun. If you are working on a tight budget, a concession stand might seem out of reach, due to the expense of stocking it. Fortunately, there are several strategies you can employ to stock your concession stand on a budget. (Click here to tweet this.)

A Brief History

The link between movies and concession snacks has always been there; Although, at first, movie theater operators resisted. In 1905, when the first early theaters opened their doors, concession stands were not yet located inside the theaters. They were, however, nearby, and were frequented by guests who wanted to snack during the show. Theater owners were against concession sales at first; they disliked the mess the snacks created, and wanted to keep candy and popcorn out of their theaters.

Things changed during the great depression, when theater owners realized concession snack sales could help keep them afloat during tough economic times. Since then, the movie concession industry has grown and changed, but the basics remain the same. Popcorn was, and still is, incredibly popular, and concession sales remain a great way to make money at movie theaters or other movie events.

Working With a Budget

Selling food at a concession stand is a great way to recoup the costs associated with outdoor movie production. Stands can take in about 85% profit off of concession sales. For example, popcorn that can be sold for $1 at an event costs just $0.15.

Regardless of the financial advantages of having a concession stand at your event, there are still costs associated with stocking the stand that you will need to contend with.

Here are some ways you can stock your concession stand on a tight budget:

  • Free Advertising for Food Donations
  • Offer free advertising for food donations. Offer ads within your advertisement materials, or show a slide show of your sponsor before the movie.

  • A Wanted List
  • Send out a wanted list. Ask parents within your organization to donate items to sell at you concession stand, such as bags of chips or pretzels. Don’t forget to ask for items like cups, napkins and forks.

  • Buy in Bulk
  • Visit your local big box store warehouse club and purchase items in bulk.

Selling concession snacks at your outdoor movie event is a smart choice. Guests will have more fun when there is food to snack on, and you can benefit financially from the sales. use these ideas to take advantage of concession sales on a tight budget.

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Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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5 Movies to Teach About Bullying

Posted by Paul Murray on Wednesday Jul 25, 2012 Under Movie Articles

For parents, educators, and others who work with children or young adults, bullying is an important topic right now. Parents are worried about their children bullying other children or being bullied, and teachers and administrators are trying to figure out how to keep bullying out of their schools. These movies offer a great way to get a discussion going and teach about bullying. (Click here to tweet this.)

Mean Girls

Mean Girls is a comedy, and, while it is entertaining, it is based on disturbing events that are taking place in real schools. Cady is in for a shock when she begins a new school in Evanston, Illinois. Cady teams up with Janis, an outcast at the school, to take down a popular, mean group of girls. Unfortunately, Cady gets too caught up as she executes her plan, and becomes just as mean as the girls she had been trying to get revenge on. After losing her friends, she finally realizes what she is doing, and she begins to act like herself again. This movie can serve as a starting point for a conversation about bullying and other mean behaviors that take place between young girls, and highlights the importance of resisting pressure to become someone you are not.

The Benchwarmers

This movie is about men who were bullied as children, and some of their bullies. They are confronted by adult bullies when they are trying to play baseball, and decide to stick up for themselves by challenging them to a baseball game. They end up winning, and go on to continue playing and winning baseball games. They confront their past along the way as some face their former bullies, and some face people they used to torment. This movie offers a reminder that bullying, even when it takes place in childhood, can have long-lasting implications.

Chicken Little

Chicken Little becomes an outcast when he attempts to warn the people of his town about a possible threat, and no one, not even his own father, believes him. Chicken Little surprises everyone when his claims turn out to be true. He plays an important role in protecting his town, and gains the respect of the members of his town and his father. Like many who are bullied, Chicken Little has a different appearance, and exhibits different behavior. This story is a reminder that different does not equal bad, and we should not be so quick to judge others.

The Karate Kid

After moving to a new school, Daniel becomes friends with a cheerleader, and angers her boyfriend, Johnny, and his friends. After being tormented by them, Mr. Miyagi, the handyman in Daniel’s apartment building, comes to his aid and trains him to fight. Daniel and Myagi form a strong bond, and Daniel ends up defeating Johnny and earning the boy’s respect.

About a Boy

This movie centers on Will, a single man who begins looking for love at a single parent’s group, even though he is not actually a parent. He ends up meeting a 12-year old boy named Marcus, and ends up spending time with the boy as Marcus struggles with bullies at school and his mother’s problems. This movie emphasizes the importance of positive adults in the lives of children, particularly those who are begin victimized by bullies.

All Rights Reserved
Copyright 2002-2012
Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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Experiential Marketing: Sampling At Outdoor Movie Events

Posted by Paul Murray on Monday Jul 23, 2012 Under Tips

Outdoor movies are an ideal location to introduce new products and promote a brand with samples. The combination of a large crowd, the specific demographics attracted by certain movies, and a fun activity to associate with the product come together to create the perfect marketing opportunity. (Click here to tweet this.)

Why Samples?

When launching a new product, offering samples makes a great addition to a complete marketing plan. Distributing samples puts a trial-size of the product into the hands of potential consumers, as well as marketing materials, to familiarize new people with the product and your brand. Consumers love samples because they can try something new before buying it.

Outdoor Movie Events are Ideal

Outdoor movie events are an ideal venue for distributing samples. There can be anywhere from hundreds to thousands of people in attendance, which allows for a high volume of sample distribution on site.

It is typically easy to distribute samples to target consumers at an outdoor movie event. You can often predict the demographic of the crowd based on the movie that will be shown. For example, family friendly movies will attract families with young children. You can easily choose the best events to promote your product with samples by considering the movie that will be shown.

Experiential Marketing and Brand Ambassadors

Outdoor movies are a favorite activity for many people. Fostering a connection between consumers and a brand through positive experiences is a highly effective marketing tactic. By distributing samples at a fun outdoor movie event, you can capitalize on this and create a positive association between consumers and your brand. Outdoor movies are perfect because this type of marketing is most successful when consumers are casually exposed to the product during a positive experience, rather than approached with an outright advertisement for the brand or product.

An outdoor movie event is a great place to send brand ambassadors. Brand ambassadors skillfully represent a brand and make positive connections with potential customers. Your ambassadors can meet new consumers in person, hand out samples, and promote the brand and product in a casual and fun setting.

Marketers use outdoor movie events for sampling new products for a number of solid reasons, including the large crowd, predicable demographics, and the fun, casual atmosphere characteristic of these events. If you are looking for a fresh, new way to promote a new product and your brand, consider offering samples at a movie in the park event.

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Southern Outdoor Cinema
2006-2012

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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Tips for hosting a dive-in movie event

Posted by Paul Murray on Friday Jul 20, 2012 Under Tips

Today, I want to talk to you about hosting a dive-in movie. Showing a movie by poolside is a refreshing change to the hot summer. Outdoor movies are becoming popular with swim themes and places like the YMCA as an alternative to some of their other events. (Click here to tweet this.)

Also consider theming your event this summer. August is typically shark week, and you can start theming your movie series to something like Jaws or something shark related. You can also consider the fact that, during the movie, you’ll have kids floating out onto the pool while the parents are enjoying drinks and socializing on the pool deck During the movie, here are some tips to consider when hosting an outdoor movie by poolside.

  • Make sure you turn on any underwater lights on the pool. You wanna have a safe environment, you wanna be able to see everyone in the pool and make sure that everyone is safe during the movie.

  • Consider having lifeguards on hand. For events at your park or YMCA pool, at work you will have a large crowd. Definitely have a lot of kids in the water and you’ll want to make sure that you are able to keep an eye on every one of them.

  • Swap out popcorn and replace with icies or snow cone machines. Often times when people eat popcorn near the pool, they’ll drop it in the pool or they’ll try swimming with it in the pool, and wet popcorn corn creates a lot of a mess, especially for the pool filters.

  • Make sure you have some lighting around the pool deck area so that people aren’t tripping into things during the movie. One thing you want to make sure is that your don’t have any direct light over the screen itself, but lighting everywhere else in the audience area is fine. I hope you are finding my outdoor movie tips to be filled with high value and high content.


All Rights Reserved
Copyright 2002-2012
Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They are leading the industry with NEW & UNIQUE outdoor movie events. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their online photo gallery at www.facebook.com/SouthernOutdoorCinema for event ideas.

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Inflatable Movie Screens Provider Larger Than Life Viewing Of The Olympics

Posted by Paul Murray on Tuesday Jul 17, 2012 Under Tips

The Olympics seem larger than life. The best athletes from all over the world come together to compete, and the world watches, completely captivated. Sports fans and non-sports fans alike share a love of the Olympics. What better way to watch the Olympics than to watch it on a huge screen? (Click here to tweet this.)

When you think of an inflatable movie screen, you might think of a movie in the park that you attended, or even a backyard movie party. Did you know that, in addition to showing movies, inflatable movie screens can be used to broadcast live events? Inflatable movie screens can be set up almost anywhere, and are available in many sizes, to accommodate small groups, or even groups as large as 10,000.

High quality inflatable screens offer a clear, bright picture for viewers to enjoy. A large, clear picture enhances the experience when you are watching a monumental event like the Olympics.

The Olympics are a perfect fit for this type of broadcast. Olympic events can be viewed on the big screen outdoors at night, or even during the day, in a gym or aquatics center. The large screen will provide an unforgettable, larger than life experience. Since inflatable movie screens are portable and require minimal set up and clean up time, you could gather with friends and family and host an Olympics party almost anywhere. You could even host a poolside event during a swim competition broadcast.

If you are on a sports team, or you are the coach, you could get your team together to watch as your sport is broadcasted. Gather the track team on the field in the middle of the track, or host a “dive-in” movie event at the pool for the swim team to watch a swim competition together as a team.

After the Olympics, keep the feeling of competition going by showing Olympic themed movies, such as Cutting Edge, Blades of Glory, Cool Runnings, or Chariots of Fire.

Watching the Olympics is an unforgettable experience, whether you are a sports fan or not, and no matter where you watch it. There is no better way to watch such a huge event than on the big screen, though. A big screen makes this already huge event seem even bigger, and the large screen allows a big group of family or friends, or a sports team, to enjoy Olympic events together. Watch the Olympics on a big screen this year for an unforgettable experience.

All Rights Reserved
Copyright 2002-2012
Southern Outdoor Cinema

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Want to use this article on your website or your own blog? No problem! But here’s what you MUST include:
Southern Outdoor Cinema is the largest producer of PREMIUM outdoor movie events in the country. They just don’t rent screens, but instead share nearly a decade of expertise with their clients so that they
have an EXTRAORDINARY outdoor movie event which is EASY and STRESS-FREE to organize. To begin planning your outdoor movie event contact Southern Outdoor Cinema at www.SouthernOutdoorCinema.com or visit their Facebook page for daily outdoor movie tips at www.OutdoorMoviesFacebook.com.

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